9 Innovative Strategies for Promoting Your YouTube Channel
1. Generate Custom Thumbnails
Our world is now become an information-overloaded planet, it seems that we humans have developed the capability to take in marketing messages very swiftly. That might be a cause why short-form video ads are all the fury. It’s also the cause why you require to gain your viewers’ attention fast to get them to even click on your video. How can you gain that attention? You can do this with the help of a thumbnail image. Other than your video’s title, the thumbnail image is precarious for alluring that click. Don’t miss this precarious opportunity make sure to generate a YouTube thumbnail image that highlights what your video is all about.
When you have to upload a video, you can upload a custom thumbnail by simply choosing the custom thumbnail option. To add one to a previously-existing video, go to your Video Manager, click Edit for the video you need to work with, and then click Custom thumbnail.
2. Give Your Video an Eye-catching Title
Your video’s title is the main point of attention for potential viewers when they are searching YouTube, so choose such a video’s title that’s going to do most of the work of gripping their attention. However, creating appealing titles is not as simple as it might appear. At the outset, make your title evocative but try to keep it short enough that it won’t be amputated when displayed. Make it thrilling and motivating, but don’t resort to clickbait-y titles. Keywords are very important and they should include preferably in the first half of the title.
3. Reverse Engineer Google’s SERPs
To improve your search rankings there are several video SEO optimization techniques but if you really want to have a durable influence on your search ranking, do your video keyword research by reverse engineer Google’s search engine results pages (SERPs).
Some of the Google keyword searches will nearly always serve video outcomes. If you can find the keywords that get the most video outcomes, you can then use them to increase your video’s search ranking.
For instance, you do a Google search for “good food recipes”. It makes sense for Google to work for an outcome page full of videos. After all, who wants to read an article about good food recipes?
4. Use Calls to Action to Engross Viewers
Your YouTube videos have a tenacity, whether it’s to endorse your brand or lead the viewer to click on your website. Conversely, if a viewer watches your video and then just leaves, you may not have given them a chance to do anything else to engross with your channel. As stated by YouTube, there are four main categories of user action: subscribe to the channel, watch more videos, like or share a video, and leave a comment. YouTube offers a number of options for including CTAs within a video to inspire viewers to take one of these actions:
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v Video Descriptions.
5. Allow People to Entrench Your Videos
You have an option to embed, when uploading videos to your channel. Consenting embedding means that people can re-publish your video on their website, blog, or channel, which will aid you to gain even more publicity. But you need full credit for your video, of course. Ensure you identify that publishers credit your video every time it is used.
To turn on the embed feature, go to Video Manager, click Edit under the video you want to edit, then go to Advanced Settings and ensure that the embedded option is checked. After you’ve permitted embedding, it’s surely easy for others to re-publish your video. All they require to do is click the Share button on your video, then copy and paste the link into their site.
6. Cross-Promote Your YouTube Channel Far and wide
This may not appear too progressive, but you’d be astounded how many people fail to recall the power of their other owned belongings for advertising their YouTube channel. Be steady and stable about how you integrate videos into your email newsletter, blog, email signature, and other social media accounts. Discover ways to make your videos appropriate to all your other content and influence those eyeballs.
7. Behold the Power of Playlists
You should make a playlist to group your videos as it easier for people to find, they can aid increase your search rankings, and most essentially, the next video in the list runs on auto-play after the previous video ended. That’s one less click a user has to make to watch more of your videos. Experiment with comprising some videos in the playlist that you didn’t create, but which are very famous. To adopt such a way can gain viewers who are finding for high profile videos, and who may just stick around to watch your stuff as well. Playlists also provide you more chances to associate your videos with keywords. The playlist description can include new keywords and open up new search chances.
8. Generate a Weekly Video Series
A regular video series provides potential viewers the perfect reason to subscribe to your YouTube channel. If they discern what to expect, such as a video on an assured topic, presented by a regular host every Thursday, they will be more likely to subscribe. Perhaps one of the best instances of this is MO’s Whiteboard Thursday videos. They retain internet marketers coming back for more. And because the videos are published timely, they are all located in one place on their channel page, making it systematized and manageable.
9. Engross with One and all You Can
Engrossment goes both ways: if you want people to engross with you, you’ve got to engross with them. This can mean responding to comments, subscribing to other users' channels, creating response videos, running contests for viewers, join forces with other brands, and whatsoever you can dream up. YouTube is in many ways a social media community, and as with any social media+, your engagement requires to be real-time, appropriate, and candid. Appealing directly with viewers through contests and rejoinders will retain people coming back and generate loyal viewers. Appealing and join forces with other brands will rendering your videos to a whole new audience.